Pinterest is a great platform to share stuff and follow content categories you like. The platform is also pretty useful if you are looking to market your content and products. Thanks to Pinterest’s popularity, there has been a rise in similar websites and apps. There are various free Pinterest like platforms for photographers, designers, food lovers, and more. So, if you are looking for a Pinterest like experience for a particular genre, there are some good enough options to choose from. So the easiest steps to create a website like Pinterest are:
1. Get a domain & Hosting
You will need to acquire a short yet brandable domain name for your new website. You can head over to Fiverr.com
to hire a freelancer for this.
I recommend following these general domain guidelines:
- Short (10 characters or less)
- Easy to Remember
- Easy to Spell
- Avoids any trademarks
- .COM extension (or a country level domain if you want to target a certain country)
2. Choose a Content Publishing Platform
Next, you have to choose a CMS (content management system) to build a website like Pinterest. I recommend using WordPress OR a custom PHP script, as this is the best for me. Again you can hire a freelancer from Fiverr to help you with this.
NOTE: If you are building a small to medium website, then WordPress is fine. If you want to build a legit competitor to Pinterest, then I would buy a custom PHP script. Your choice.
3. Get a custom logo
Every social media website needs a custom logo to establish their brand. If you are on a limited budget, get a cheap logo from Fiverr for $5. If you have a bigger budget, I recommend 99designs.
4. Add Pins
I talk a lot about adding content to a website in the beginning to make it look busy.
I would create at least 1,000 pins before I thought about driving traffic. People like busy websites. Take some time to add lots of pins to your homepage and you’ll find it easy to attract visitors.
Outsource Your Pin Creation
to create them for you. Post a job explaining your needs and you should find someone based on your budget to add pins to your site.
5. Drive Traffic
Once you add pins to your website, you will get lots of word of mouth traffic. However, you cannot rely just on word of mouth. I recommend using Facebook to boost your site’s traffic.
6. Make Money (BONUS)
Pinterest’s business model uses “promoted pins” to generate advertising revenue. You may want to launch your advertising service to allow advertisers to start paid campaigns on your website.
Another way to make money is through affiliate links. Pinterest automatically turns any links going to Amazon into affiliate links.
Don’t be afraid to experiment with CPM advertising such as Google Adsense. On image-based websites, you can make a lot of money with ad impressions.